The Link Popularity Analyzer reports gives the numbers of links to your site found in the indexes of some search engines. I would subest you run this report monthly print and save it and you will see how these numbers change with time. You can evaluate how successful you are in your link popularity strategy and how long it takes for a search engine to pick up new links.

A high link popularity is important for a high ranking on search engines. The number of web pages linking to your site is considered an important factor by search engines to achieve a high ranking. Well placed links can also be a great way to get consistent and targeted traffic.